The Krakower Group is a public relations company that puts the emphasis on ‘relations.’
We are equal parts respected publicist and consigliere for our clients – composers and executives within the film/TV/video game music industry. As publicists, we strategize outreach, run award season campaigns, plan and coordinate events. Our staff works in tandem with your team to build brand recognition, to maximize visibility for consumer-facing projects, and grow your career.
The Krakower Group is the essential partner for marketing campaigns of film/TV/video game soundtrack releases and Broadway/musical theater recordings, offering online and traditional publicity, radio promotions, and social media marketing campaigns for record labels.
In 2016, Beth Krakower founded The Krakower Group as a natural progression from her previous companies, CineMedia Promotions (1998-2014) and Krakower Poling PR (2015).
BETH KRAKOWER (Founder/Lead Publicist)
In 1998 Beth Krakower founded CineMedia Promotions, specializing in publicity, radio and web promotions campaigns for crossover artists, soundtracks, and cast album recordings. She has promoted the soundtracks of over 1000 soundtrack and cast album recordings.
In 1989 Beth began her career at 99Rock in Hanover, NH, eventually becoming General Manager of the station. Her record label experience includes stints as Director of Promotion at Pipeline Records, King Biscuit Flower Hour Entertainment (distributed by BMG) and Mechanic Records (then part of Giant Records). In January of 1996, she joined Milan Entertainment, as the National Director of Radio and Web Promotions and Acting Director of Media Relations where she fell in love with working on soundtrack recordings for visual media. She left Milan Entertainment to form CineMedia Promotions in 1998.
Beth has been a panelist/speaker for The SCL (Society of Composers and Lyricists), Krakow Film Music Festival, The International Film Music Festival of the Province of Córdoba, CMJ Music Marathon, Billboard and Hollywood Reporter Film & TV Music Conference, MidAtlantic Music Conference, College Media Conference, Film Music Network’s LA Chapter, and has led a workshop in Web Marketing for the Learning Annex (NYC). She taught Entertainment Marketing and Marketing Music on the Web for CUNY Baruch College in NYC.
For eight years Beth served as the New York Chapter Manager of Film Music Network and was Assistant Program Director of filmmusicradio.com. She was an Adjunct Professor at CUNY/Baruch College, works annually for the Telluride Film Festival, and her volunteer work includes serving on the Executive Board of the Long Island Music Hall of Fame, The Teak Fellowship, Dartmouth Alumni in Entertainment and Media Association (DAEMA), and the Dartmouth Alumni Magazine. In 2008 she earned the Young Alumni Distinguished Service Award from Dartmouth College.
Bringing unique experience and perspective to the team, Grecco Bray is a skilled and resourceful problem solver with excellent modern business acumen and a singularly creative approach. Along with exciting energy, Grecco brings essential skills to the table including writing, pitching and event publicity execution.
Over the recent years working in publicity Grecco has gained a wealth of experience in the public relations field. His impassioned nature and inventive solutions have made him an irreplaceable asset to The Krakower Group team.
After graduating from DePauw University, Grecco went onto have an array of jobs in hospitality, theatre production, magazine editorial and brand consulting. After gaining a wealth of diverse experience, he joined Beth Krakower’s boutique publicity firm, CineMedia Promotions staying on through its rapid growth and iterations as Krakower Poling PR and finally in its current form The Krakower Group.